Don't Waste a Good Crisis
"You don't want to waste a crisis," Rahm Emmanuel, President Obama's chief of staff, was reported to have said recently. He meant that the uncertainty gripping the economy is a good opportunity to take a hard look at current practices, get rid of what doesn't work, and implement changes that under better circumstances might have proven unpopular. The same holds true marketing and communications programs.
With the need to reduce staff or budgets, you might find yourself facing the same (or increasing) workload with fewer resources. That's an opportunity to take a hard look at your entire portfolio and to think creatively about how to get things done.
The Wellynn Group can help.
One of our areas of expertise includes audits of marketing and communications programs and functions. Are staff optimally organized? Do you produce brochures and newsletters for good reason or "just because?" Have your logo use or design standards become unfocused? Are you taking full advantage of the latest Internet social media? Are you spending money on the right things?
An audit can answer these questions and provide important data for making decisions to enhance the effectiveness of your marketing and communications—even with reduced resources. Businesses that continue to communicate and market in down economies don't suffer as deeply and recover more quickly, studies show. Our less than ideal economy can offer you an important opportunity to strengthen your brand.
An audit by The Wellynn Group typically involves a review of your current communications and marketing portfolio, budgets, and interviews with leaders inside and outside your organization. We develop an analysis unique to your situation and can present written recommendations usually within 30 days.
The economy is down, but a communications audit can help ensure you're making the best of a difficult situation. Contact Richard Wells at 610-667-2382 or richard@thewellynngroup.com to discuss your needs.