The Wellynn Group Working Again with Wharton Students
(March, 2010) For the third year in a row, Richard Wells and Susan Wynne of The Wellynn Group are working as consultants for teams of students in the Undergraduate Division of the Wharton School of Business at the University of Pennsylvania. Student teams in the school's Management 100 class are conducting communications audits on behalf of entrepreneurs and small business owners in the Philadelphia region. Richard and Susan counsel the teams on the elements of a communications audit, how to conduct primary research, analyze the business's communications portfolio, and compare that with communications of competitors. "The Wharton students bring a great deal of energy and creativity to their projects," said Richard. "We continue to be impressed with their insights and analysis that often exceeds what you might expect from undergraduates." The project culminates in formal presentations by the students to the business owners in April.